Digital Marketing

We invited multiple influencers to the promote the headphones and encouraged them to share their experience with their loyal followers. By reaching over 80K individuals based predominantly in Australasia we targeted a rich market of like minded individuals who genuinely wanted to be engaged with through the voices and organic content of people they trust and admire.The goal of this campaign was to generate awareness of ‘Vanta Black” during launch week, enticing headphone sales. The majority of the content was posted through Facebook and Instagram stories which is the latest combating ‘Advertisement Blindness’.

Outcomes

- 80,000 Reach
- 5000 page Likes
- 31,000 Instagram Followers
- Content Creation